||During a press conference at the PdH store in Madrid’s Salamanca district, Pedro del Hierro announced that the designer will be joining the firm in September.
Juan Carlos Escribano, Grupo Cortefiel’s CEO, was present at the event to make the official announcement of the brand’s latest signing. “Carmen will be joining the firm’s Woman department, where she will be responsible for the positioning strategy as well as the creation of collections for the Pedro del Hierro brand”, he explained. “Our interest in Carmen stems from the quality of her work to date and for the respect, admiration and in-depth insight she has into Pedro del Hierro’s work and his outstanding contribution to Spanish design as one of industry’s leading figures in the last 40 years. We loved the passion and dedication with which she tackled the challenge of understanding the history, artistic principles and soul of this firm,” the Group’s CEO added.